Customer focused WordPress (Part 2)

November 6, 2015

If you missed part 1 of this article, check it out here. Ok now that you have covered the front-end of the website, the design is right and the functionality fits the customer goals, lets move on to a few ways to improve your customer experience in the the WP Admin. There are a few […]

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Simple WordPress Admin Whitelabel to Give Clients a Better Experience

October 29, 2015

You may have noticed a trend in recent blog posts from us.  We like creating happy site admins. Most people in marketing have seen a WordPress login screen a few times.  This is however not a good excuse for sitting back and letting the admin work in an unbranded experience.  Also we prefer not to […]

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Customer focused WordPress (Part 1)

October 20, 2015

Looking for Part 2?  Go here. What is customer focused WordPress you ask? There are two primary ways a WordPress website can be customer focused. The front-end of the site truly meets the customer’s needs. Easy to manage administration that is simplified to the customers comfort level. Right but isn’t that the goal of every […]

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What should our customers expect from us (their website designer / developer)?

October 13, 2015

Short answer: to exceed your expectations. Long answer: to exceed your expectations. We aren’t trying to be sarcastic.  Rather, we want to serve our customers in a way that is meaningful. With each engagement we enter we ask a few simple questions: How can we exceed our customers expectation? Is this “INSERT PROJECT NAME” going […]

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How to Add a Custom Class to a WordPress editor link

May 1, 2015

This is simpler than you might think. Using the TinyMCE formats button you can add a custom class to any button.  This solution is pulled from a post on the WordPress Stack site here. The code is simple and goes in your functions.php file.     // Callback function to insert ‘styleselect’ into the $buttons […]

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New Site Launch – Planetary Resources

November 5, 2014

We are exited to announce the launch of a new customer website: Planetary Resources at  This has been a labor of love over the last few months.  As designers, developers and technologists, we love space, and everything about it.  The Planetary Resources staff is amazing and we enjoyed every step of the process. The […]

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Better Business Bureau Accredited

June 25, 2014

We are exited to announce Better Business Bureau Accreditation for Ravenna.  We have proven time and again that we are a solid  resource for branding, website design, development and digital marketing.  Click the logo below to see our profile on the BBB website.  

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Branding and a new website as the tool or the goal

February 23, 2015

We have met with countless business owners who either have a website and want to refresh, or are just starting out and need everything. These companies, stakeholders, and people often view the branding and website services as the goal. The famous saying “if a tree falls in the forest does it make a sound” is apt […]

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How to build a website for free (or at least cheap)

May 16, 2014

This may seem counter intuitive, a website firm telling people how to build websites for free, how to get started for free… Building your own website is a double edged sword.  On one hand you get to test the waters.  You get to launch a business or hobby website without to much effort.  You can […]

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